marketing work

marketing work 2014-present

01/ the private sector

Glitter Box N.O.

This French Quarter shop aims to give Southern artists of marginalized genders a space to showcase and sell their work. I had to opportunity to work with them from 2019-2022 and use my photography to highlight their work on social media, print platforms, and through collaborations with local nonprofits. During my time there, the shop saw a 7% increase in social media followers and a 60% increase in engagement. The shop was also featured in various local news outlets, including New Orleans Magazine and Offbeat Magazine.

02 / the nonprofit sector

Ogden Museum of Southern Art

At Ogden Museum, I had the opportunity to really hone my graphic skills on InDesign. On a daily basis, I wrote copy for social media and press releases. I also designed gallery guides, rack cards, and weekly email newsletters for members and other followers. We secured numerous features on local news channels and saw a 5.4% increase in social media followers, along with a 26% increase in engagement.

03 / the public sector

Departamento de Salud de Puerto Rico

Although initially hired as a photographer, I became the Lead Press Officer for the Public Relations and Communications Office at the Department of Health in Puerto Rico, working directly with the Secretary of Health and the State Epidemiologist. During my time there, we had to manage three mosquito-borne diseases and epidemics: dengue, chikungunya, and zika. In addition to documenting the organization’s work through photography, I would write press releases and speeches, coordinate interviews and press conferences, and lead large-scale events such as the World Aids Day celebration.